Black Betty creates timeless pieces of jewelry that play with the boundaries between contemporary style and ancient beauty. Handcraftsmanship is the cornerstone of their creative process, resulting in every Black Gold and Black Betty piece being wholly unique; an expression of individuality.
WebWiser developed a custom Shopify theme to suit the look and feel of the Black Betty brand while also taking the design of the website to the next level.
A full eCommerce solution was implemented, covering everything from online orders to last-minute delivery through integrated eCommerce partners. Registration on Amazon further positioned Black Betty for their global takeover.