The global coffee market is one of the most competitive consumer markets. When we were asked to launch Black Insomnia Coffee we developed a strategy that would reboot the entire market.
By delivering a 360° eCommerce platform solution, we took the brand global within three months of the initial launch in South Africa. In March 2017, Black Insomnia was ready to take on the world's biggest market, the USA. Using a combination of top notch technology combined with
state-of-the-art software and an integrated online PR campaign we reached over 60 million users and an order rate of 30 orders per minute with an average order value of $39.74 making Black Insomnia the second-largest global craft coffee overnight.