arrow-left-lightarrow-leftarrow-right-lightarrow-rightarrow-thin-left arrow-thin-right browser-search cup heart indicator laptop layers layout-4boxes layout-sideleft mail-heart mail map-pin mixer mouse nav paintbucket pencil-ruler phone picture play video
Webwiser

GLACÉAU Vitaminwater

  • Client: Coca-Cola GLACÉAU vitaminwater
  • Filled Under: Branding, Marketing, Web Design, Social Media
  • rs_page_bg_color:

We were appointed as the South African lead agency to re-launch the GLACÉAU Vitaminwater brand in Southern Africa. We managed to reach the targets set by Coca-Cola international 2 years ahead resulting in one of Coca-Cola's most successful launches in South Africa. Using Social media, digital marketing, outdoor and radio we launched several campaigns over a 4 year period.

Through a series of quirky messages communicated throughout online and offline we communicate the intrinsic benefits of each variant creating a 24hr demand cycle for our consumers.

Supported by an Out of Home campaign, focussed on each intrinsic benefit, we managed to increase the consumer base  by 3 times more than the set targets of Coca-Cola international.