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Webwiser

Heineken – Ideas Brewery

  • Client: Heineken International
  • Filled Under: Marketing, Social media, Web Design
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When Heineken wanted to create a stronger relationship with higher educated consumers we executed the Heineken Ideas Brewery through a digital marketing strategy that was focussed on creating a global collaboration platform to solve community problems.

Through a strategic combination of digital PR, social media, and dynamic remarketing we created over 400 million impressions within 4 weeks of the launch of the first call to entries for an online competition to create sustainable beer packaging.

We were featured on leading platforms such as CNN, Core77 and PSFK. This campaign was awarded as one of the world's most contagious campaigns ever implemented.